Monthly Archives: February 2010

I have a new article in the Boston Globe Ideas section this weekend entitled Warning: Your reality is out of date. It’s about mesofacts, a term I coined to refer to facts that change on the order of a human lifetime, and which we are not well-designed to recognize as changing. To help further awareness [...]

The Superbowl Coke ad where a guy sleepwalks outdoors to get a bottle of Coca-Cola is surprisingly similar to an ad from 2002 for Yotvata, an Israeli dairy brand. Of course, this seems like a mere coincidence, but the real clincher is that they both use the same music: Ravel’s ‘Bolero’. Here’s a Youtube video [...]